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Social Media in Agriculture

Project Overview

Social Media icon    Sleeps_small    Social Media icon    MNHRZ small    Social Media icon     Yr of Farmer_small

SocialMedia in Agriculture is an innovative project that will explore the use of social media (You Tube, Vimeo, Facebook, Twitter, RSS, etc.) as an extension tool. The project is part of an ongoing commitment of the Ag Excellence Alliance to supporting grower groups across the state and is funded by Australian Government’s Caring for Our Country.

Through this project, short videos will be produced and loaded onto social media Internet sites to assist with delivery of agricultural extension around soil condition and landscape scale conservation in South Australia.  The project will share information on new and innovative farm practices.

Ag Ex anticipates that there will be many uses for the video clips including:

  • presentations at field days, conferences and other events,
  • providing instruction and demonstrations  of new and innovative practices in the paddock through i-phone access via Vimeo and YouTube
  • use in training activities and promotion of project achievements on the Internet for wide spread access.

The project is targeting the 15 farming systems groups that have an association with the Ag Excellence Alliance and its network partners including  advisers, agri-business, relevant state and Australian government agencies and the state’s eight natural resource management organisations.

Social Media in Agriculture aims to build the skills of groups and individuals in the use of social media. In particular, the project will support the production of short videos that will be loaded onto social media Internet sites to assist with delivery of agricultural extension around soil condition and landscape scale conservation in South Australia. 40 high quality videos will be produced.

Grower group members and advisors will also have the opportunity to participate in training in the use of social media and making videos, to allow to them to be at the leading edge of these technologies in the future.

Social Media in Agriculture Promotional Brochure

Social Media in Agriculture News

The Social Media in Agriculture produces a bi monthly news letter that is distributed via Mail Chimp to subscribers on the Ag Ex web site.

Social Media Project News #8_April2013

Social Media Project News #7_Feb2013

Social Media Project News #6_Nov2012

Social Media Project News #5_Sept2012

Social Media Project News#4_July2012

Social Media Project News #3_May2012

Social Media Project News #2_April2012_

Social Media Project News #1_Feb2012

Videos

The Social Media in Agriculture project is producing videos with grower groups around the state that feature sustainable agriculture stories from farmers, project coordinators, extension workers and researchers. To view the videos go to the Media Library on this web site.

Video Fact Sheets

A range of fact sheets have been produced to guide you through the series of topics and themes that have been covered in the videos that have been produced as part of the Social Media in Agriculture project. Click on the links below to explore the range of topics and themes that have been covered:

Ag Ex Video Fact Sheet 1 _ IPM & Bees on Yorke Pen

Ag Ex Video Fact Sheet 2_Cell Grazing UNFS

Ag Ex Video Fact Sheet 3_EFARF Spray Day 2012

Ag Ex Video Fact Sheet 4_Mice Management in SA

Ag Ex Video Fact Sheet 5_Mid North High Rainfall Zone R&D 2012

Ag Ex Video Fact Sheet 6_Minnipa R&D 2012

Ag Ex Video Fact Sheet 7_Paddock to Plate – Lentils a recipe for success

Ag Ex Video Fact Sheet 8_Eastern EP Soils

Ag Ex Video Fact Sheet 9_Lucerne Australia

Registering to produce a video

If your group has an sustainable agriculture innovation or practice that you want to share  on line, the Social Media in Agriculture project can assist you to produce a short video that will be posted on the Ag Ex web site and You Tube. Just complete the attached form and return to admin@agex.org.au 

AgEx_Video & Story Board Production_Guidelines

Ag Ex Video & Story Board Application Form

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Training

The Social Media in Agriculture project provides training for all those involved with farming groups in the use of social media platforms and the production of short video clips.  What the Events section of this web site to find put when the next training event is taking place in your area.

SMP Training    SMP Launch small    Training MM_small    Training KW_small

Fact Sheets

Factsheet 1 – Submitting Content to the Ag Ex Website

Factsheet 2 – Facebook Set up an Account

Factsheet 3 – Facebook Create a Group

Factsheet 4 – Facebook Create a Page

Factsheet 5 – Facebook Commenting & Uploading Photos

Factsheet 6 – Facebook Finding Friends

Factsheet 7 – Facebook Privay Settings

Factsheet 8 – YouTube Set up an Account

Factsheet 9 – YouTube Upload a Video

Factsheet 10 – YouTube Finding Friends

Factsheet 11 – Twitter Finding Friends

Factsheet 12 – Twitter Set up an Account

Factsheet 13 – Twitter Tweeting

Factsheet 14 – Finding and Following Blogs

Factsheet 15 – Starting you own Blog

Project Duration

Oct 2011 – September 2013

Project Area

Whole Agricultural Region SA

For more information contact

Mark Stanley: 0427 831 151 mark@regionalconnections.com.au

Mandy Pearce: 0418 805 670 mandy@agex.org.au

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