Social Media in Agriculture

Project Overview

SocialMedia in Agriculture is an innovative project that will explore the use of social media (You Tube, Vimeo, Facebook, Twitter, RSS, etc.) as an extension tool. The project is part of an ongoing commitment of the Ag Excellence Alliance to supporting grower groups across the state and is funded by Australian Government’s Caring for Our Country.

Through this project, short videos will be produced and loaded onto social media Internet sites to assist with delivery of agricultural extension around soil condition and landscape scale conservation in South Australia.  The project will share information on new and innovative farm practices.

Ag Ex anticipates that there will be many uses for the video clips including:

• presentations at field days, conferences and other events,
• providing instruction and demonstrations  of new and innovative practices in the paddock through i-phone access via Vimeo and YouTube
• use in training activities and promotion of project achievements on the Internet for wide spread access.

The project is targeting the 15 farming systems groups that have an association with the Ag Excellence Alliance and its network partners including  advisers, agri-business, relevant state and Australian government agencies and the state’s eight natural resource management organisations.

Social Media in Agriculture aims to build the skills of groups and individuals in the use of social media. In particular, the project will support the production of short videos that will be loaded onto social media Internet sites to assist with delivery of agricultural extension around soil condition and landscape scale conservation in South Australia. 40 high quality videos will be produced.

Grower group members and advisors will also have the opportunity to participate in training in the use of social media and making videos, to allow to them to be at the leading edge of these technologies in the future.

Social Media in Agriculture Promotional Brochure