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MLA Updates: Building resilience through community trust in the red meat and livestock industry | Webinar

November 18 @ 2:00 pm - 3:00 pm

Location: Online

MLA updates

Join us for MLA updates: Redefining resilience – a five-part webinar series in the lead up to the AGM, providing updates, insights and inspiration for a resilient future for your business.

This free webinar series, held from 4 November – 18 November 2020, is your chance to hear from MLA’s Managing Director Jason Strong and investment managers as well as ask questions around MLA’s investment in crucial research and marketing activities.

Webinar 5: Building resilience through community trust in the red meat and livestock industry

Understand how the community perceives the Australian red meat industry and how to maintain community trust and confidence in our products through effective marketing and communications.

In this webinar:

MLA in the community
Speaker: Jason Strong, MLA Managing Director

  • how MLA engages and informs the community about the Australian red meat and livestock industry, with a focus on animal welfare and environmental management.

MLA’s community strategy
Speaker: Lucy Broad, MLA General Manager Communications

  • what MLA’s community strategy involves
  • how MLA informs the community that the Australian red meat and livestock industry is an ethical and responsible custodian of livestock, land and natural resources.

What Aussies really think about our industry
Speaker: Emma Gillingham, MLA Consumer Insights Manager

  • key findings from MLA’s recently completed community sentiment research, such as:
    • two in three Australians feel good about the beef and lamb industry
    • consumers have become more positive about beef and lamb’s impact on our society and the environment
    • more than one in two Australians agree that producers are ethical and trustworthy, that farming is humane, and that the industry is sustainable and doing all it can do reduce its environmental impact.
  • how Australian consumers’ behaviour and attitudes towards red meat have changed.

Advocacy, school education and virtual classrooms: why our industry’s future depends on it
Speaker: Samantha Jamieson, MLA Group Stakeholder Collaboration Manager

  • how MLA’s community sentiment research informs MLA’s community communication strategy including the advocacy, school education and the virtual classroom programs.

What it’s like sharing our industry’s story with Aussie school kids
Speaker: Jo Stewart, The Gourmet Goat Lady

  • what’s involved with being an MLA advocate
  • why is it important to teach children about the Australian red meat and livestock industry from paddock to plate.

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